Our Vision for Stronger Performance

At HPG, we are proud to offer a new business strategy. We are expanding our services to meet the needs of today’s healthcare systems and remain a healthy, growing company heading into our 20th year in 2022. To complement the strategic vision, HPG has a new brand promise: We envision what’s possible and drive stronger performance.

We dove deep into customer and market research to determine how we can best help you – the customer – propel your organization forward through the power of Cerner® solutions. In today’s ever-changing, increasingly value-based industry, we know it has never been more important to listen to our customers and partner with them to solve their health IT challenges.

We are fully invested in aligning our entire team – from leadership to our consultants, business development professionals and recruiters – to create a strong, future-focused relationship with you by adopting a comprehensive, customer-centric account management strategy.

Our name HPG (Healthcare Performance Group) has strong brand awareness among current and prospective customers. We have, however, established a new logo and tagline that better reflect our new brand promise. But one thing hasn’t changed: For hospitals and health systems with Cerner enterprise technology, HPG offers unparalleled knowledge and expertise, connecting as a partner to integrate and optimize technology across the health enterprise.

Our Tagline: Integrate. Optimize. Perform.

Our tagline succinctly conveys what HPG does, delineating our purpose in actionable terms that offer a distinct value to customers: With our services, they can integrate, optimize and perform better. In addition to encouraging customers to visualize their enhanced success, the HPG tagline encapsulates the benefits of an HPG partnership. HPG associates integrate into customer teams, optimizing the partnership with the knowledge and expertise customers need. HPG and the customer perform stronger together as partners.

Our Logo

Our new logo symbolizes the future of HPG while honoring the past two decades of company history. The overlapping letters signify our powerful relationships with customers — always connected and strong together — while also representing industry strength and dominance.

The diamond symbol has always been important to HPG culture, and we embrace the attributes it symbolizes. The strength of the diamond represents the highest-quality performance and provides a reference to staying strong under pressure. The length of time needed to make a diamond represents our longstanding commitment to our profession and building the highest level of expertise. The diamond represents our people — highly valued, unique among peers, and outstanding in the industry.

Finally, the diamond symbol carries our legacy forward and illustrates our promise to driving stronger performance for customers.